Exterior Living Company
Increasing traffic by 200% through strategic SEO and AI Results rankings
How do we take a client with no SEO history and bring them to the top of search & AI rankings?
The Exterior Living Company designs and builds premium outdoor living spaces — decks, patios, and full backyard transformations. Chek is its digital team: a fast, easy-to-manage website, a local SEO program that put ELC at the top of search and AI results, and a custom project-management app the crews run the business on.
Challenge
ELC’s work is intensely visual, and its market is intensely local. The company needed a portfolio site that could carry large, high-quality photography without sacrificing speed, rank locally with no SEO history behind it, and stay easy for the team to update without a developer. Meanwhile, project details lived in texts, calls, and paper — crews needed answers on the job site, not back at the office.
Approach
We built the site on a CMS the ELC team manages themselves — dynamic project pages, lazy-loaded WebP galleries, and a mobile-first design — with local SEO architecture, schema, and metadata engineered in from the start rather than bolted on. Then we built the ELC Production Dashboard: a Next.js and Supabase project-management app with task logging, photos, scope-of-work tracking, and mapped project locations, made for a phone on a job site.
Outcome
Organic traffic climbed 200% as the local strategy took hold, with the site loading 40% faster, bounce rate down 20%, and inquiries up. And with every project’s details one tap away, crews stopped driving questions back to the office — the ELC app helped the company scale from 25-30 jobs a year to 70-100.
10X
Efficiency gains in project tracking
300%
Year over year sales growth
Deliverables
Website Design & Development
A CMS-driven portfolio site the ELC team updates themselves — dynamic project pages, image galleries, and hands-on training for the crew.
Site Performance
Lazy loading and WebP media that carry heavy photography at speed: 40% faster load times and a 20% drop in bounce rate.
Local SEO & AEO
Local search architecture, schema, and metadata built in from day one — taking a site with no SEO history to the top of search and AI results.
ELC Production Dashboard
A Next.js and Supabase project-management app — tasks, comments, photos, scope tracking, and mapped project locations, built mobile-first for the job site.
“The website is a true reflection of what I want the customer to think of us even before we show up to their home.”
Mike C
Founder & CEO, The Exterior Living Company
“Crews will ask me a question or need to look up drawings… having the info I need right when I need it is why the ELC app has helped us go from 25-30 jobs to 70-100 jobs per year.”
Alex C
The Exterior Living Company