What happens every month?
[CONFIRM: retainer inclusions — e.g. technical audits, performance fixes, content recommendations, rank and citation tracking]
What’s not included?
[CONFIRM: exclusions — e.g. content production volume, ad spend, link buying]
How do priorities get set?
Together, from the data. Each reporting cycle ends with what we recommend doing next and why — you always know what the retainer is pointed at.